IntroductionWelcome to the commerce site of the Coupon Crowdsourcing Promotion Analyzer, or the Coupon CPA™, financial model. The Coupon CPA was developed to assist small business owners clarify their assumptions and aid in planning their online coupon crowdsourcing promotional activities (e.g. Living Social, Groupon, Deal Bug, etc.) resulting in savings of time, effort and money compared to developing their own analytical tool.
Small business owners are strapped for time and cash but they need to make sure that their promotions are executed optimally. Additionally, small business owners often do not have the financial analysis skills on staff to provide an analytical overview of their planned promotion. There is nothing wrong with gut feel but often more analytical rigor is needed. The Coupon CPA™ is a small easy to use financial model that assists small business owners think through the variables that impact an online coupon crowdsourcing promotion. For a few dollars and in a few minutes, small business owners can confirm, or challenge, their gut instincts and refine the promotion terms and plans for execution. | Development History
The Coupon CPA™ was created by Geoffrey, the SIX STRING cpa™.
Geoffrey
developed a financial model after a few friends had shared an online
promotional coupon opportunity
for a restaurant deal with him. Being part of a family that has an
ownership interest in a very successful restaurant,
he had knowledge of the cost structure and he began modeling the
coupon offer from the restaurant's perspective because his gut told him
the promotion didn't appear that it would profitable unless certain
factors were considered and put in place.
He developed a quick easy-to-use model to determine how much in up-sell and customer conversions would be needed in order for the promotion to pay for itself for the restaurant owner. As a longtime finance professional and former Certified Public Accountant (CPA), he also knew that many small business owners don't have the time and analytical skills on staff to perform similar types of analysis. So a free Beta version was quickly launched to test interest. After some refinement, the Coupon CPA™ financial model is now available for purchase. |